Structuring a Business Sale: How to Unlock More Value and Share Risk

In today’s market, very few business sales are completed as simple “cash-on-completion” deals. Most successful transactions include some form of structure, and for good reason.

At its core, price is always a function of risk and return. When a transaction is structured thoughtfully, the risk is shared between buyer and seller, creating alignment and often resulting in a higher total sale price than a straight cash deal.

At Divest Merge Acquire, we see structured components in the majority of mid-market transactions. The most common forms are:

Deferred payments: a portion of the purchase price is held back and paid later, often linked to milestones such as client retention or contract renewal.

Earnouts or bonus payments: additional payments contingent on future business performance.

Retained equity: the seller keeps a minority shareholding to participate in future growth.

Each of these tools balances risk, reward and control differently. When used strategically, they can be a win-win for both parties.

 

The Power of the Earnout and/or Bonus payment

An earnout is one of the most effective mechanisms for bridging a valuation gap. It allows a buyer to pay, say, 80 per cent of the purchase price upfront, with the remainder payable if the business meets agreed performance targets after settlement.

When structured fairly, it builds trust and rewards genuine performance. When poorly defined, it can create confusion and conflict. The best outcomes occur when both sides understand the commercial intent. The seller is confident they’ll be rewarded for delivering results, and the buyer avoids overpaying for future earnings that may not materialise.

Earnouts are often justified when the future growth is expected beyond current performance, but there’s still uncertainty about achieving those results. They allow risk to be shared, not shifted.

In its most commercially attractive form as a Bonus payment, the full purchase price is paid on completion, with an additional payment triggered only if higher-than-forecast results are achieved in the following period (for example, within 12 months post-completion).

Regardless of which variant is adopted, the key is clear, well-drafted guardrails that define exactly how performance is measured and how the business will be operated during the earnout period.

Typical guardrails include:

  • The buyer must continue operating the business in the ordinary course and avoid actions that distort results.
  • Performance (often EBITDA) is measured using consistent accounting policies and agreed adjustments.
  • The seller receives regular management accounts to verify results.

Every earnout should be bespoke and developed collaboratively between buyer, seller, and legal advisers.

 

Retaining Equity – The Next Chapter

Another increasingly popular structure is retained equity, where the seller keeps a minority stake often 10% or 20%, while the buyer acquires control.

This approach allows the seller to share in the upside of future growth while maintaining a continued interest in the business they helped build.

To make this work smoothly, strong documentation is essential. Common protections include:

  • A shareholders’ agreement setting out decision-making rights, dividend policy, and governance arrangements.
  • Put and call options that define how and when the retained shares can be bought or sold and at what valuation.

When structured carefully, retained equity can allow a seller to receive substantial cash upfront while still participating in future value creation, effectively a “free carry” in the next phase of growth.

 

Why Structure Matters

In a competitive M&A environment, structured transactions are no longer the exception, they’re the new standard.

They reduce risk, align interests and often unlock value that a simple cash deal cannot. Whether through earnouts, deferred payments or retained equity, structure isn’t complexity for its own sake, it’s strategy in action.

 

Further Resources

For more insights, watch our short videos:

Adding value in a business sale transaction – Optimising Net Working Capital – Normalising Exceptional Events

Building on the previously established framework for calculating a business’s average Net Working Capital profile, this article explores how normalising exceptional events can ensure an accurate and representative result.

Even with robust calculation methodology, working capital balances can be distorted by one-off or exceptional events. Normalising these events ensures that the calculation reflects the true underlying Net Working Capital requirement, free from distortions that do not represent ongoing business operations.

Some examples of exceptional events include:

  • Bad debts which are abnormal in nature and remain in debtors over an extended period. If unrecoverable debtors are not identified and removed, average debtor balances can be artificially inflated.
  • Changes in invoicing terms with customers or suppliers, or changes to accounting policies affecting working capital components. For instance, changes to long service leave recognition or a change in inventory valuation method. Any of these could render historical data less representative of current Net Working Capital requirements.
  • Temporary operational spikes such as extraordinary projects or contracts that inflate stock, debtors, or creditors.

At Divest Merge Acquire, we prepare detailed Net Working Capital analyses for our clients to ensure the resulting average reflects the business’s true underlying requirements. Our approach is data-driven, consistent, and defensible, providing a reliable foundation for due diligence and completion adjustments, while delivering full transparency and confidence for both buyers and sellers.

Adding value in a business sale transaction – Optimising Net Working Capital – Daily Balance Calculation

When selling a business, the Net Working Capital requirement can have a big impact on the sale price. Steps must be taken to carefully define the Net Working Capital requirement of a business.

The higher the Net Working Capital target, the lower the goodwill component of the sale price, so it is in the seller’s best interest to justify the lowest Net Working Capital target.

Experienced buyers can often make valuable adjustments from unsuspecting business owners without being called out. Unfortunately, many lawyers and accountants do not appreciate the significance of this and may overlook how important this calculation is, which can cost the seller money.

A widely-adopted method to derive the Net Working Capital target is to take the month-end balances for a period, usually the last 12 months.

Month end balances often include two months’ trade debtors balances, being the current month invoices and the prior month’s invoices waiting payment at the end of the month. This often inflates the average, which benefits the buyers and hurts the seller.

It also restricts the window to close the transaction to a month-end. Otherwise, a mid-month calculation would more than likely produce a lower balance than the target, resulting in the seller having to cover the shortfall relative to the target.

Divest Merge Acquire goes to extra lengths to calculate the average based on daily balances for the past 12 months. Not only does this produce a balance that is usually lower than the month-end peaks, but it allows flexibility to be able to close the transaction at any time during a month.

Many clients have benefited from this practice. It is one of the many ways Divest Merge Acquire adds extra value for its clients.

Adding value in a business sale transaction – Optimising Net Working Capital – Employee Entitlements

This article is one of a series being published by Divest Merge Acquire demonstrating ways M&A Advisors can assist business owners optimise their sale outcome.

When selling a business, one area that is often misunderstood is how employee entitlements are treated in a deal and this can cost you money.

Many lawyers and accountants do not fully understand how to calculate these, which can mean the seller loses part of the sale proceeds.

Employee entitlements can be classified in two ways during a sale, as third party debt or net working capital.

The degree to which employee entitlements can be classified as net working capital allows them to be transferred without being treated as a debt adjustment.

Liability items that form part of net working capital are the seller’s friend, as they become credits to reduce the net working capital requirement of the business. The lower the net working capital target, the higher the goodwill component of the purchase price.

Buyers would love all the employee entitlements to be treated as debt, deducting the total amount from the purchase price as a debt adjustment. Unsuspecting business owners can fall prey to this harsh and unfair treatment.

The extent to which employee entitlements are treated as debt, they are a deduction from the purchase price, which then should be mitigated by the implied future tax deduction available, which may be 70%-75% of the gross amount, depending on the company tax rate.

Here is how we recommend mutually fair treatment of the various entitlements
The 3 main element of employee entitlements are annual leave, long service leave and personal leave.

Personal Leave
Firstly, no adjustment should be made for personal leave, which is a contingent liability only. At most, only an indemnity could reasonably be offered to cover a nominated period after completion to the degree that the aggregate of personal leave taken exceeds the net new entitlement.

Annual Leave
The accrued employee annual leave entitlements of an employee:

(1) up to and 4 weeks accrued will be treated as a Working Capital Liability Item; and;
(2) in excess of 4 weeks accrued will be treated as a Third Party Debt and deducted from the purchase price,

Long Service Leave
The accrued long service leave entitlements of an employee:

(a) with less than 10 years’ service to be treated as a Working Capital Liability Item;
(b) with more than or equal to 10 years’ service but less than 15 years:

(i) will be treated as Third Party Debt up to 8.67 accrued weeks; and
(ii) will be treated as a Working Capital Liability Item for amounts in excess of 8.67 accrued weeks; and

(c) with more than or equal to 15 years’ service will be treated as Third Party Debt.

The Hidden Cost of Stock: Why Excess Inventory Can Hurt a Business

When evaluating the factors that influence business value, attention is often directed toward revenue, customer loyalty, or brand reputationn. But one often-overlooked factor that can quietly chip away at a business’s value is stock.

Inventory, especially when it’s excessive or outdated can be a silent threat. It’s not just about cluttered shelves or full warehouses. Stock levels play a direct role in how a business is perceived, how efficiently it operates and its goodwill value.

 

Why Too Much Stock Is a Problem

Excess inventory usually builds up due to overordering, inaccurate demand forecasting, or sudden market changes. While it may seem harmless, it can send the wrong message to potential investors. Large amounts of unsold stock may suggest poor planning, outdated systems or weak sales.

High stock levels are often the bane of import/wholesale businesses. It may be necessary to provide stock buffers for security, stock in transit, achieve economic order discounts and cover shipping and supply disruptions. Ordering direct from overseas suppliers has positives and negatives in terms of business value.

 

The Financial Impact

Idle stock ties up capital that could be used for growth, innovation, or improving operations. It also impacts cash flow, which is the lifeblood of any business.

Even small improvements in inventory management can lead to big gains. For example, a 1% increase in gross margin, achieved by better stock control, can translate into significant added value.

Alternative models may include buying from local wholesalers at higher prices but overall requiring less cash tied up in stock on hand. Although profit margins may be lower, the lower business valuation may be more than offset by less of that value attributed to stock and a higher goodwill component.

 

Accuracy Matters

When selling a business, buyers and their advisors may want to see accurate historical stock records.

As inventory can have a direct effect on a company’s profit and loss, a purchaser’s advisors will scrutinise the accuracy of the opening and closing stock levels quoted in the financial statements.

Further, transactions that involve a significant amount of inventory, an independent stocktake may be required prior to closing.

 

Excess stock, ways we can mitigate the effect

If there is a genuinely unnecessarily high level of stock on hand that can be reduced without negatively impacting margins, we can notionally ‘ring-fence’ the excess component and exclude from the business enterprise value. It can then be either purchased at an additional price or allowed to be sold off by the seller before completion. Another option is to allow this stock to be held on consignment by the buyer and paid for at cost when the new owners still it at a profit, resulting in a potential win-win.

 

What Counts as Excess?

It’s common for purchases to negotiate a lower cost price on excess or aged inventory. Buyers often consider stock held for more than 6 to 12 months as “slow-moving” or “dead.” Identifying these items early allows businesses to clear them out, free up space, and avoid negotiations.

 

A Smarter Approach to Inventory

Streamlining inventory isn’t just about tidying up, it’s a strategic move. It improves efficiency, boosts cash flow and sends a clear message that the business is well-run. And when it comes time to sell, that can make all the difference.

Managing stock wisely and accurately is more than good housekeeping, it’s a key driver of business value.

How to Overcome a Crisis Event During a Business Sale – Video

If the financial performance of a business is temporarily impacted by a crisis event, unless the true underlying performance can be presented, the business sale may not achieve fair value until the crisis event has worked its way into history in the financial results.

In this video, we explain how to make extraordinary normalisation adjustments to help overcome a crisis event, while maintaining the integrity of the business presentation during the business sale.

If you found this video helpful, we’d appreciate a share or a thumbs up! Be sure to check out our complete ‘How to Sell a Business’ series for plenty of other tips and strategies for improving the outcome of your business sale process.

Increase business sale value using put & call options – Video

In situations where outgoing owners are going to keep a share of their business, we look at how to increase business sale value using put and call options.

When selling a business, a business owner may have the opportunity to retain a share of their business as a way to achieve a higher overall sale price.

In a recent video we covered how business owners who agree to retain a share of their businesses on sale can increase business sale value by lowering the purchaser’s risk.

In these situations, Put and Call Options are an essential part of the process and in this video we’ll run you through what you’ll need to know about them and explain how each should be structured.

Maximize business sale value with performance based earnouts – Video

Requiring all your money up front doesn’t always get you the best overall outcome when selling your business. To maximize the outcome, it often helps to agree to a performance based earnout.

Many business sale transactions are structured with earnout provisions, particularly in the mid-size business market. There are many reasons why building in an earnout structure might be mutually beneficial.

In this video we’ll explain what an earnout is and run through the 5 main benefits of having an earnout structure as well as 5 potential downsides you should consider.

Apportioning the sale price

Apportioning the sale price

In any business sale transaction tax implications are a critical consideration. One of the key factors in determining after-tax outcomes can often be the apportionment of sale price to individual assets.

In most cases the vendor wants to minimise the allocation to stock, depreciable assets and non-concessional CGT assets, while the purchaser wants the opposite.

It may be in both their interests that the consideration not be allocated on the contract, and instead allocated independently. From an Income Tax perspective, the allocations need not agree unless the assets are sold to a related party.

Each party should allocate a reasonable amount to each asset (ie. fair market values). Where the allocation is not reasonable, market value substitution rules and/or Part IV-A of the Tax Act may be applied to the transaction.

In some States, Stamp Duty applies to different components of the consideration at differing rates eg Victoria, where (as of this writing) Goodwill and intellectual property are not dutiable property. This may make it necessary for the parties to agree on apportionment of the sale price.

Practices vary from State to State. In Queensland, there is no price apportionment on most business sale contracts.

Purchasers and vendors should always consult their tax advisers before signing a contract.