When it’s time to sell a business, first impressions count.
The way a business is presented can mean the difference between generating strong buyer interest at a premium price or struggling to gain traction.
That’s why at Divest Merge Acquire (DMA), we place enormous importance on preparing a professional Information Memorandum (IM).
More Than Just a Document
An IM is not a brochure. It’s a comprehensive, structured presentation that tells the story of a business and answers at least 80% of the initial questions buyers will ask.
Our goal is simple: give potential investors enough information to make an informed decision. This speeds up the process, reduces wasted conversations, and ensures serious buyers engage early.
Inside the IM, we highlight:
- The story of the business growth, milestones, and achievements.
- The industry and market position.
- Products, services, and what sets the business apart.
- Sales mix, customer base, people and assets.
- Opportunities for future growth.
The IM is the complete picture, presented in a way that builds buyer confidence.
The Financial Core
The financial overview is the heart of every IM. At DMA, we go beyond the basics with detailed analysis that demonstrates the real strength of your business.
We:
- Build a full audit trail from raw accounts to normalised financials.
- Exclude non-business or one-off expenses to show true profitability.
- Highlight potential synergies for strategic acquirers.
- Conduct a robust working capital analysis, so setting the Net Working Capital target becomes a calculation, not a negotiation.
This level of detail removes ambiguity, builds trust, and positions your business as both credible and investment ready.
Why It Matters
A professional IM does more than showcase numbers, it:
- Creates clarity and transparency.
- Answers most buyer questions upfront.
- Builds confidence from the first conversation.
- Sparks competitive tension, often driving stronger outcomes.
- Reduces friction later in due diligence.
The Bottom Line
Selling a business isn’t just about finding a buyer. It’s about finding the right buyer at the right value.
A professional Information Memorandum is the tool that makes this possible, presenting the business in a way that reflects the years of effort behind it and sets the seller up for the best possible result.
